Case Study: a mid-size household goods company improves demand planning and supply allocation with Well Principled WP Allocate

a mid-size household goods company reduces stockouts with Well Principled Allocate

A mid-size household goods company was struggling with frequent stock outs at its key retailers, a problem exacerbated by COVID-19-related demand swings and supply constraints. This led to missed revenue and internal friction between the Sales and Supply Chain teams, who lacked a consistent and reliable demand plan. The company partnered with the vendor Well Principled to address this challenge using their WP Allocate application.

Well Principled implemented a solution that provided the teams with a clear view of unconstrained demand, allowing them to make profit-maximizing allocation decisions despite supply delays. The WP Allocate tool gave the cross-functional team visibility into inventory issues and detailed demand forecasts by retailer, geography, and store. This new process provided a reliable planning tool, enabling the teams to work cohesively and ultimately capture revenue that was previously being lost.