Case Study: SEON saves time and centralizes data with Weld

SEON Fighting Frauds With Reliable Data, Powered by Weld

SEON, a fraud prevention company, faced challenges with scattered and out-of-sync data in Google Sheets, which led to inconsistent reporting and a significant time drain for its team. The company needed a scalable and reliable data solution to support its growth and go-to-market strategy, turning to the vendor Weld for its data integration platform.

Weld implemented its ELT solution to centralize SEON's data from sources like Hubspot and Mixpanel into BigQuery, creating a single source of truth. This automated setup, which required no in-house data engineers, saved SEON tens of thousands of euros and approximately 10 hours per week on analysis. The reliable data also enabled a key gap analysis that directly informed improvements to their revenue streams.

SEON

Guy Longton

Head of Revenue Operations