Case Study: ESOP Partners boosts qualified leads with SEO-driven website strategy from Weidert Group

ESOP Partners boosts MQLs 312.5% with Weidert Group

Weidert Group worked with ESOP Partners, a financial services company specializing in employee stock ownership plans, which needed to realign its website assets to its performance needs. Their challenge was a website that was not optimized for search, provided a poor user experience, and failed to generate qualified organic leads.

The solution from Weidert Group involved a comprehensive website redesign incorporating SEO and architecture strategies. This multi-tiered approach included market and keyword research, repositioning product offerings, and modernizing the brand. The results were significant, with Weidert Group helping ESOP Partners achieve a 312.5% increase in monthly marketing qualified leads, a 983.3% increase in monthly sales qualified leads, and 55% more consulting engagements.

ESOP Partners