Case Study: Barcoding launches a standalone IntelliTrack website with Weidert Group

Barcoding launches IntelliTrack in 3 months with Weidert Group

Barcoding, a North American supply chain automation and innovation company, faced the challenge of revamping and relaunching its legacy IntelliTrack® software. They needed to create a new, product-focused website to drive interest in the unified platform, all while working with many stakeholders on a tight three-month timeline. To accomplish this, they partnered with the Weidert Group to utilize the HubSpot CMS.

The Weidert Group implemented a solution using HubSpot CMS Enterprise and integrated SEO tools to create a standalone IntelliTrack website. This strategy maximized existing domain authority and was interlaced with Barcoding's marketing efforts. The results were immediate, generating 7 new marketing qualified leads and 3 sales qualified leads in the first month. The site also won two awards for its design, successfully launching on time and on budget.

Barcoding