Case Study: Kendra Scott creates immersive custom jewelry experiences with Weidenhammer

Kendra Scott - Customer Case Study

Weidenhammer was engaged by Kendra Scott, a jewelry brand known for its accessible and charitable mission, to address the challenge of scaling its personalized in-store experience to its online and digital channels. The brand's signature "color bar," a desk for designing custom jewelry with associates, was successful in physical stores. The challenge was to translate this immersive, collaborative experience into a mobile-first online platform and then integrate it back into retail locations.

The solution implemented by Weidenhammer was a digital product that allowed customers to design and purchase custom jewelry online. This tool was also brought into the stores via large capacitive touch screens. The result was a significant driver of revenue for Kendra Scott. More importantly, it became a memorable brand touchpoint that successfully translated the feeling of personal connection to the digital space, reinforcing the company's commitment to innovation.

Kendra Scott

Kendra Scott

Founder