Case Study: HoverTech International boosts web traffic and user experience with Weidenhammer

HoverTech International

HoverTech International, a world-leader in air-assisted patient handling technologies, needed to better compete with other global medical device companies. Their challenge was an outdated website that failed to showcase their innovative products and a lack of accessible marketing materials for their distributed sales force. They partnered with Weidenhammer for a comprehensive web design and development solution to transform their digital presence.

Weidenhammer created a fresh, modern website for HoverTech to increase their competitive edge. The solution included a redesigned user interface, improved navigation, a resource library for sales, and new product photography. Since the launch, HoverTech has seen a significant increase in web traffic, with organic searches comprising about 50% of all visitors. The project also resulted in improved SEO, faster load times, and provided the sales team with easily accessible digital assets.

HoverTech International