Case Study: Geoshack diversifies B2B sales channels with Weidenhammer

Geoshack - Customer Case Study

Weidenhammer worked with Geoshack, America’s largest distributor of leveling and measurement solutions, to address a shift in buyer preferences. The company recognized that while some clients preferred expert consultation, others wanted the convenience of online shopping for commodity items. Their challenge was to launch a new online sales channel to cater to this segment without cannibalizing their primary brand.

The solution implemented by Weidenhammer was the development of a new online store, creating an ancillary brand for pure-play online fulfillment. The responsive and mobile-friendly site facilitates negotiated price quotations and automates aspects of the sales process. This new channel elegantly boosted Geoshack's online presence by catering to a specific market segment and supporting their B2B pricing requirements.

Geoshack