Case Study: Balfour achieves scalable e-commerce storefronts for 100,000 schools with Weidenhammer

Balfour - Customer Case Study

Weidenhammer partnered with Balfour, a preeminent provider of academic memorabilia for over 100,000 institutions. The client's challenge was to extend its e-commerce footprint by building a custom "store in a box" for its sales representatives. This required developing a solution to support a massive 100,000-storefront Magento implementation, pushing the platform's design limits to enable external in-person bulk ordering.

To solve this, Weidenhammer augmented Magento's robust indexing and caching workflows to handle the immense scale of data. The team stripped out unnecessary multistore metadata and successfully extended the stock XML-RPC interface to enable the desired external checkout process. This solution empowered Balfour's sales representatives to transact far more efficiently with a streamlined fulfillment system.

Balfour