Case Study: Mondelez achieves 100% platform adoption and stronger knowledge sharing with weGrow

How Mondelez International optimizes awards and knowledge sharing

Mondelez International, a global snack industry leader, faced the challenge of optimizing its internal awards program and scaling best practice sharing within its Marketing department. To address this, they turned to the vendor weGrow to implement its platform to drive engagement and streamline recognition.

Using the weGrow platform, Mondelez digitized its entire Marketing Awards process, which included a seamless application and voting system for submissions. This solution led to 100% platform adoption and significant results, including a 46% increase in award entries, thousands of hours of time saved, and over 1.5 million euros in cost savings for the company.

Mondelez

Cristiana Romba

Global Marketing Excellence Manager