Case Study: Henkel achieves faster eCommerce execution with weGrow

Driving faster E-Commerce execution by sharing and scaling what works

Henkel, a global leader in adhesives, sealants, and functional coatings, faced a challenge with siloed knowledge and outdated processes that slowed collaboration and productivity for its marketing and sales teams. This hindered the company's ability to quickly implement eCommerce best practices across its global operations. To address this, Henkel partnered with the vendor weGrow.

The solution implemented by weGrow provided a platform for sharing and scaling success stories, making eCommerce animations and use cases easily accessible and reusable. This streamlined best practice sharing, enabling teams to instantly access proven strategies. The results were significant, including an 86% platform adoption rate, over 4,000 hours saved, and cost savings of approximately 2.9 million euros.

Henkel

Mislav Smolcic

Senior Manager Global Sales Excellence