Case Study: Campari improves marketing agility across 20 countries with weGrow

Campari Group - Customer Case Study

Campari Group, a global leader in the premium spirits industry, partnered with the vendor weGrow to bridge a gap in communication and execution between its headquarters and its network of distributors across 20 countries. The challenge was to enhance agility and alignment within its Global Marketing and E-Commerce departments to empower distributors and improve the effectiveness of in-store activations.

The solution implemented by weGrow provided a platform that streamlined knowledge sharing and the implementation of marketing guidelines. This collaboration resulted in a 70% platform adoption rate, saved 1,500 hours of time, and generated cost savings of €700,000 for Campari Group. By using weGrow, the company accelerated market adaptation and delivered impactful campaigns more efficiently.

Campari Group