Case Study: Blacklane achieves clean, reportable Salesforce activity data with Weflow

Why Blacklane uses Weflow as a better Einstein Activity Capture alternative

BlackLane, a Berlin-based tech company connecting customers to chauffeurs, faced significant challenges with Salesforce activity data. Using Einstein Activity Capture, their sales team struggled because activities were not permanently stored as records in Salesforce, making them unreportable and unusable for automations. This lack of visibility made analyzing sales efforts difficult. Furthermore, their complex B2B2C model required specific logging rules that their existing solution could not handle, leaving them in need of a reliable alternative from a vendor like Weflow.

Weflow implemented its Activity Capture solution to automatically sync emails and meetings from Google Workspace directly into Salesforce as permanent, reportable records. The implementation was quick, and Weflow's flexible rules allowed BlackLane to exclude B2C contacts and manage user access easily. As a result, 96% of leads, accounts, and opportunities now have a complete timeline of interactions. This provided full transparency into rep performance, saved sales reps time from manual logging, and finally enabled accurate, data-driven reporting for BlackLane.

BlackLane

Irina Smirnova

Senior Sales Operations Manager