Case Study: Service Direct achieves company-wide OKR adoption and greater transparency with Weekdone

The Company OKR Journey at Service Direct

Service Direct, a technology company that helps local service businesses grow, faced the challenge of prioritizing work and sharing information as it scaled from a small, tightly‑knit team to a distributed organization. To bring structure and visibility to goal setting, Service Direct adopted the OKR methodology and used Weekdone’s OKR software to help introduce and manage Objectives & Key Results across the company.

Weekdone provided a simple, visual OKR platform and workflow that supported top‑down planning, weekly OKR reflections, and clearer cross‑team accountability. With Weekdone’s tools in place Service Direct achieved company‑wide buy‑in over the course of a year, embedded OKRs into weekly operations, and improved transparency and alignment — growing the team from about 15 people in 2017 to roughly 30 today and adopting a measurable 70% attainment target for stretch goals.

Service Direct

Brian Abernethy

Chief Executive Officer