Case Study: MoneySuperMarket boosts CRM operations with WeDoCRM

MoneySuperMarket boosts CRM operations and helps customers save £1.8 billion with WeDoCRM

MoneySuperMarket, a major UK price comparison website, needed additional support within its existing CRM team to boost daily operations and broaden the reach of its promotional offers. Their challenge was to ensure the right communications reached the right audience to showcase opportunities for savings. They engaged WeDoCRM for its insourced service model and expertise with the Braze platform.

WeDoCRM implemented its insourced model, embedding specialists directly within the customer's team. The solution included multi-channel campaign execution, the development of bespoke email templates, and full content creation for a wide range of campaigns. The partnership thrived, allowing MoneySuperMarket to scale its CRM activity effectively. This success led WeDoCRM to expand its support to other brands within the MoneySuperMarket Group, including Quidco and MoneySavingExpert.

MoneySuperMarket