Case Study: Süwag achieves streamlined, compliant digital asset management with Wedia

Wedia Supports Süwag In Managing A Central Repository Of Validated Digital Assets

Süwag, a regional energy supplier operating across four German states with about 1,700 employees, needed a single, centrally managed platform to improve visibility, control and legal compliance of its images, videos and documents. To speed up creation and approval workflows, avoid repeated photo shoots and stock purchases, and increase marketing efficiency, Süwag engaged Wedia and its Digital Asset Management (DAM) solution.

Wedia implemented a centralized DAM that validates assets, enforces brand guidelines and usage rights, provides personalized categorization and role-based access, and readies the system for future extensions. As a result, Süwag now has one repository of approved, up-to-date assets, faster search and approval cycles, visible licences and approvals that save time and money daily, and reduced costs from fewer repeat shoots and stock buys.

Süwag

Sarah Hoffmann

Digital Marketing Officer