Case Study: Michelin achieves centralized content management and e‑retail growth with Wedia's DAM

Wedia Supports Michelin’s E-retail Strategy By Centralizing And Syndicating Its Content Across All Websites

Michelin, the global tire manufacturer, wanted to accelerate its eRetail strategy by creating a single source of truth for all marketing and product media to feed websites, social networks and partner channels. To achieve this goal the company looked for a modern digital asset management (DAM) system that could centralize content, provide a simple high‑performance UX and integrate with its PIM, CRM and CMS — and selected Wedia to deliver the DAM platform.

Wedia implemented a centralized DAM with role-based workflows, user management, dedicated connectors/APIs and deep integration with Michelin’s third‑party systems (InRiver PIM, Salesforce CRM, ApostropheCMS). The solution now serves 5,000 collaborators across 17 countries, hosts some 200,000 images/graphic/audio files and 5,000 videos, delivers an ATAWAD user experience, optimizes content for social and web channels, and enabled decommissioning of multiple internal tools — driving substantial operating cost savings and faster ROI for Michelin.

Michelin

Éric Chaniot

Global Chief Digital Officer