Case Study: Volvo Car France achieves dealer self-service marketing and faster time-to-market with Wedia

Volvo Car France Provides a Self-service Platform to Its Dealership Network in France With Wedia

Volvo needed a user-friendly, high-performance, integrated self-service platform to equip its French dealer network (more than 126 dealerships) with centralized digital assets and modifiable print and e-mail templates to support local marketing and drive sales. To address this, Volvo selected Wedia to implement a Digital Asset Management (DAM) and distributed marketing management solution.

Wedia delivered a personalized self-service platform with a single media library, secured rights management, and a library of localizable print and e-mail templates and workflows. As a result, the Wedia platform supported 126 dealerships and 256 users in France in 2021, hosted over 170 modifiable templates and enabled roughly 350 personalized projects that sped time-to-market while maintaining Volvo’s brand control.

Volvo