Case Study: Total achieves a single, globally integrated digital asset management platform with Wedia

Single Solution For The Entire Group, Highly Integrated With Total’s Websites

Total, the global French oil and gas group, faced fragmented media management across business units: thousands of images and videos used by internal teams and external partners were scattered in multiple libraries, making group-wide search, rights management, version traceability and photo/video integration virtually impossible. To address this, Total engaged Wedia and its Digital Asset Management solution reinforced by Wedia’s Digital eXperience Management (DXM) module.

Wedia deployed a single DAM/DXM platform as one referential for images and videos with cloud video capabilities, country- and unit-specific interfaces, automatic thesaurus-based language indexing and tight CMS integration plus a brand center. The Wedia solution accelerated asset search and webmaster workflows, cut maintenance and media production/purchase costs, reduced duplication and ensured asset integrity across 60+ channels in 130 countries, significantly improving productivity and governance.

Total

Valérie Boulineau

Digital Media and Event Business Analyst