Case Study: Raiffeisenlandesbank Niederösterreich-Wien achieves streamlined, brand-consistent marketing and 10%+ cost savings with Wedia

Rlb Nö-wien Relies On Wedia For A Streamlined Marketing Communication

Raiffeisenlandesbank Niederösterreich-Wien (RLB NÖ-Wien) is the central institution for 46 Raiffeisen banks in Lower Austria serving 1,250,000 customers. To optimize and streamline print and display marketing across its branches, RLB NÖ-Wien needed a user‑friendly back office with easy access to templates, branch‑specific and size‑customizable print templates, and internal communication tools, and engaged Wedia to address these needs.

Wedia implemented its Distributed Marketing Management module, delivering pre‑customized marketing materials, automated dimension adaption, customizable presets and sliders, and personalized user guidance to centralize control while enabling local adaptation. As a result, RLB NÖ-Wien achieved brand consistency and legal compliance across all 46 branches, expanded point‑of‑sale presence, over 100 different templates created and used daily, autonomous user adoption, and more than 10% cost savings.

Raiffeisenlandesbank Niederösterreich-Wien

Karl Zöchling

Member of the Board