Case Study: Pierre Fabre achieves streamlined asset search and sharing with Wedia

Pierre Fabre Simplifies The Search And Sharing Of Assets With Wedia

Pierre Fabre, the world’s second-largest dermo-cosmetics laboratory and second-largest private French pharmaceutical group, needed a single, multilingual repository to centralize marketing content across 10 brands and dozens of international subsidiaries. The group sought a platform to simplify search and sharing with internal teams and external partners, integrate with its wider information system (including CRM/PIM), and manage rights and language variations—requirements it addressed by selecting Wedia’s Digital Asset Management solution.

Wedia implemented a DAM with a multimedia library, fine-grained rights management, PIM integration and the Wedia Content Picker add-on, enabling agencies and users to publish content easily. The platform is used by more than 1,600 users and manages 65,000 assets across the group’s brands, delivering faster content production, stronger brand consistency, reduced legal risk and substantial savings on content development and adaptation.

Pierre Fabre

Marie-Céline Hamant

Project Manager