Case Study: GW Cosmetics expands marketing asset management and web2print capabilities with Wedia

GW Cosmetics expands marketing platform for online and offline channels with Wedia

GW Cosmetics, an Austrian manufacturer of hair, face, and body care products, faced the challenge of upgrading its existing Web2Print solution into a unified platform for all marketing and communication materials. They turned to the vendor Wedia to create a central repository that could serve employees, partners, agencies, and retailers.

Wedia implemented a powerful platform that expanded into a full asset management system with multi-channel publishing and Web2Print functionalities. The solution, used internationally and by external partners, also hosts the entire product catalog for the brand’s website and social media activities, establishing it as a central source for all marketing materials.

GW Cosmetics