Case Study: Danone achieves faster, more controlled digital content production with Wedia

Danone - Customer Case Study

Danone’s Corporate Communication team, organized as an internal news agency producing internal sites, corporate and thematic sites, blogs and social networks, needed a collaborative web solution to optimize content production and tighten editorial control. Danone selected the editorial Wedia planning solution from Wedia to centralize and manage the entire editorial process.

Wedia implemented a planning platform that lets teams schedule editorial topics, centralize content and work documents, get notifications for required actions, annotate and correct pieces, schedule publications, and monitor activity via statistical indicators. The Wedia solution was well received by France Corporate Communication, streamlined production and validation workflows, and provides measurable oversight through its analytics—prompting consideration of a worldwide deployment.

Danone