Case Study: Coca‑Cola achieves streamlined self‑service POS customization to boost indirect sales and cut costs with Wedia

Coca-Cola - Customer Case Study

Coca‑Cola needed a way to let its indirect, independent distributors (bakeries, cafés, bars and eateries) quickly customize co‑branded POS materials (menu names, products, special prices) but found the end‑to‑end customization, sorting, printing and mailing processes complex and time‑consuming. Coca‑Cola turned to Wedia for a scalable, intuitive solution—a self‑service platform and simplified workflow—to enable non‑DTP staff to customize materials without heavy IT or design support.

Wedia implemented a self‑service workflow platform that lets users manage templates, customize online media, create purchase orders and approve print proofs while CCE sales and marketing track orders, printing and installation via dashboards. The Wedia solution streamlined ordering and approval, reduced sales and marketing workload, helped control production costs, and boosted the effectiveness of indirect POS campaigns by making customization faster and easier to share as best practices.

Coca-Cola