Case Study: Dunant boosts brand awareness and engagement with Wedia Digital Business Agency

Dunant boosts engagement with Wedia through agile COVID-19 content and storytelling

Henry Dunant, a major private hospital in Greece, faced the multi-faceted challenge of increasing its brand awareness, promoting new technological investments, and driving traffic to specific website landing pages. To address this, they partnered with Wedia Digital Business Agency to harness the power of content and social media management.

Wedia implemented its successful 6-step Social Media Methodology, creating a content strategy built around four core categories. The agency's agile response to the COVID-19 pandemic, which included adding a fifth informational content category and a dedicated landing page, achieved staggering engagement results. Wedia also utilized powerful storytelling on Instagram to highlight patient and staff experiences, ultimately helping the hospital skyrocket its audience engagement and successfully meet its objectives.

Dunant