Case Study: ClickUp boosts onboarding, retention, and conversions with webuild

ClickUp boosts conversions 5-10% with Webuild

ClickUp, a fast-growing productivity SaaS company, came to the design vendor Webuild seeking a partner dedicated to product growth hacking. Their challenge was to increase user upgrades, improve activation and retention beyond onboarding, and boost organic growth through user referrals within their complex, feature-rich application.

Webuild implemented a data-driven solution, creating an experimentation engine to rapidly test and iterate on designs. They focused on simplifying the user journey by overhauling email notifications, streamlining the onboarding process with progress indicators, and redesigning paywalls and pricing pages. These efforts yielded significant early results, with Webuild's work increasing conversions by 5-10%, activation rates by 5-15%, and user-to-user invites by 5-10%.

ClickUp