Case Study: World Vision Canada achieves higher donor conversions and reduced development costs with Webtrends

World Vision Canada Optimizes Website for Donors Using Analytics and Testing

World Vision Canada, a charitable organization that supports child sponsorship and community development in nearly 100 countries, needed to better serve donors through its website while keeping costs low. The team had been making site changes based on intuition, which led to suboptimal decisions; they required a data-driven approach to prioritize improvements and reduce development expenses.

By moving to Webtrends Analytics On Demand and using the Optimize platform (with Webtrends’ expert guidance), World Vision began running A/B and multivariate tests to see what drives donor behavior. The testing program produced measurable conversion lifts, prevented costly development of ineffective pages, and established an ongoing roadmap for continuous site optimization.

World Vision

Chantal Tomlinson

Vice President of Technology and Innovation