Case Study: RS Components achieves conversion lifts and higher average order value with Webtrends

Webtrends Helps RS Components Power Up Its Online Customer Experience

RS Components, a trading brand of Electrocomponents plc operating in 32 countries with ~500,000 products and over 1 million customers, relied increasingly on its website (around 60% of sales) and needed better insight-driven optimization. With only basic manual analytics in place, the team wanted to test personalization and page-level changes—particularly the homepage experience for new versus returning visitors and elements in the basket—to improve conversions and average order value.

RS Components partnered with Webtrends and used Webtrends Optimize for multivariate testing, segmentation and personalization. Personalizing the homepage content produced a 3% conversion increase for returning visitors, changing the basket accessory button to blue lifted average order value by 22%, and targeted promotional messages increased AOV by €10 per order. The testing program became core to RS Components’ ecommerce strategy, enabling scalable, data-driven rollouts across markets.

RS Components

Rob Lynch

RS Components