Case Study: BOK Financial achieves improved digital marketing ROI and relieves IT workload with Webtrends

Webtrends Helps Banking Group Boost Digital Marketing, Take Load Off IT

BOK Financial, a regional banking group operating in eight states, was shifting significant marketing budget from traditional channels to digital and needed a reliable way to measure ROI across email, paid search, display and other digital campaigns. At the same time, their IT team was stretched thin managing analytics infrastructure, server maintenance and reporting, leaving marketing without timely, centralized data to guide spend.

BOK Financial moved to Webtrends Analytics On Demand, a cloud-based platform that consolidated data across channels and delivered drill-down reporting. The team used the insights to confirm new-channel wins (e.g., Pandora), identify underperforming placements (GDN), optimize media spend, improve site and mobile experiences, and remove analytics maintenance from IT — giving marketing clear performance visibility and reducing IT workload.

BOK Financial

Ben Aggus

Web Content Manager, BOK Financial