Case Study: Polaris achieves increased qualified leads and dealership sales with Webtrends

Polaris Drives Hot Leads to Dealerships

Polaris Industries, a maker of recreational off‑road vehicles sold through more than 1,500 North American dealers and 43 distributors worldwide, faced a weak online sales funnel. Their Web 1.0 site produced low visitor interaction, no recognition of returning visitors, and an inability to qualify or route sales leads to dealers as customers shifted from print to the web.

Polaris launched an interactive site and used Webtrends Analytics to track behavior, score engagement, and feed qualified leads into its CRM so dealerships received hot prospects while less mature leads were nurtured. By measuring conversion, influence, and campaign response they reduced marketing costs, grew their online audience and registered leads, increased units sold because of online activity, and boosted overall sales.

Polaris

Chris Kuelbs

Lead Project Manager, Web Applications Group