Case Study: Kimberly-Clark increases sign-ins and conversions with Webtrends

Kimberly Clark - Customer Case Study

Kimberly-Clark, the parent of brands like Huggies and Depend, faced the challenge of engaging consumers across many digital touchpoints while driving more relevant experiences, registrations, and product trials. Working with Webtrends, the company used digital analytics and marketing optimization tools to better understand what content resonated with visitors on Huggies.com and Depend.com.

Webtrends helped Kimberly-Clark use analytics, segmentation, testing, and targeting to optimize key pages and calls to action. The results included a 17% increase in Huggies.com sign-in rates and a 24% lift in Depend.com conversion rates, delivering more relevant content, better brand experiences, and higher ROI.

Kimberly Clark

Dirk Hoerter

Global Digital/Internet Manager