Case Study: Europcar achieves 15% higher online conversions with Webtrends

Europcar Increases Online Conversions by 15 Percent

Europcar, the car rental company, wanted to increase the value of its website bookings since most reservations came online. Working with Webtrends and its Optimize testing and targeting platform, Europcar aimed to improve conversions, basket value, and the upsell of extras and add-ons during checkout.

Webtrends implemented A/B and multivariate testing across landing pages, booking flows, and multiple European markets, using segmentation to identify what resonated best with different audiences. The program delivered a 15% increase in online car bookings and a 12% rise in extras and add-on sales, showing a clear ROI and helping Europcar refine its customer experience.

Europcar

Catrena Blanco

Head of User Experience, Europcar