Case Study: Mindjet achieves 303% conversion lift and more leads with Webtrends Optimize

Company Dedicated to Innovation Relies on Partnership With Webtrends

Mindjet, a San Francisco–based provider of innovation management software used by millions and more than 83% of the Fortune 100, relied heavily on its website to drive qualified B2B leads, trials and ecommerce purchases. With many stakeholders offering opinions and limited in-house multivariate testing expertise, Mindjet needed a data-driven partner to optimize site performance and marketing.

Mindjet engaged Webtrends for analytics, SEO/SEM and Webtrends Optimize to run A/B, split and multivariate tests. The partnership delivered a 303% lift in Buy Page conversions (about 1,800 more visitors to the shopping cart monthly) and a 22% increase in Trial Form completions (≈90 more leads per month), while replacing opinion-based debates with fast, evidence-based decisions.

Mindjet

Austin Walne

Product Manager for Customer Acquisition and Monetization, Mindjet