Case Study: Bupa achieves a 17.5% lift in travel insurance purchases with Webtrends Optimize

Bupa Increases Travel Insurance Revenue Using Webtrends Optimize®

Bupa, a global health and care group supporting 32 million customers in 190 countries (and more than 4.7 million in Australia and New Zealand), had expanded into travel and pet insurance and needed a more sophisticated, insights-led optimisation program to improve online customer experience and boost digital conversion rates.

Bupa selected Webtrends Optimize and its consultants to analyze customer behavior and focus on underperforming travel and pet insurance funnels. Targeted tests delivered a 17.5% lift in confirmed travel policy purchases and a 21%+ increase in mobile/tablet conversions on an improved policy summary page, and the teams are continuing iterative and self-serve tests to scale optimisation and personalization across channels.

Bupa

David Hirsch

Director, Marketing Campaigns & Performance