Case Study: World Vision achieves higher donor conversions and lower development costs with Webtrends Optimize

World Vision Canada optimises donors website using Webtrends Optimize

World Vision Canada, a charitable organisation that raises funds and connects donors with children worldwide, faced a challenge: its donor website relied on intuition for updates, leading to missed opportunities and unnecessary development costs. To make decisions more scientific and cost‑effective, World Vision Canada selected Webtrends Optimize (after moving to Webtrends Analytics On Demand) to improve donor experience and focus changes on what actually drives results.

Webtrends Optimize implemented a data‑driven testing program—running A/B, multivariate and split tests and leveraging Webtrends analytics—to identify high‑impact page elements and prioritize experiments. With Webtrends Optimize’s expertise, World Vision Canada achieved measurable conversion lifts, avoided costly but ineffective development work, and established an ongoing testing roadmap to continuously improve donor journeys.

World Vision

Chantal Tomlinson

VP of Technology and Innovation