Case Study: RS Components achieves a 3% conversion lift and 22% increase in average order value with Webtrends Optimize

Webtrends Optimize powers up RS Components online customer experience

RS Components, a global distributor of electronics and maintenance products with operations in 32 countries and around 60% of sales online, needed better insight and a way to optimize its site and personalise customer experiences. After only running basic manual tests, RS Components selected Webtrends Optimize and its testing, targeting and personalisation platform to help drive conversions and improve the online customer journey.

Webtrends Optimize ran multivariate, A/B and targeting tests and provided strategic consultancy to personalise the homepage and refine CTAs and promotional messaging. The work produced measurable gains: a 3% lift in conversions for returning visitors, a 22% increase in average order value from an improved basket CTA (blue button), and a £10 increase in average order value from targeted promotional prompts — results Webtrends Optimize helped scale and roll out.

RS Components

Rob Lynch

Web Testing Manager