Case Study: Get The Label consolidates vendors and accelerates site performance with Webtrends Optimize

Webtrends Optimize develops a social proof & product recommendation engine to help Get The Label consolidate solutions

Get The Label, a fast-growing subsidiary of JD Sports Fashion Group selling discounted branded sportswear, faced operational drag from multiple point solutions that increased costs, slowed development and complicated supplier management. To consolidate without compromising customer experience, they worked with Webtrends Optimize, which already provided a comprehensive CRO platform (testing, targeting and personalisation) and was asked to cover product recommendations and social proofing as well.

Webtrends Optimize built a social proof and product recommendations engine in a matter of weeks, A/B tested it against the incumbent vendor and outperformed the previous solution, enabling Get The Label to consolidate onto a single platform. The switch reduced the number of supplier tags (improving latency and site speed), cut development and planning time by replacing three applications with one, delivered faster time-to-market for new features, and provided dynamic A/B testing capability to optimise messaging and placements.

Get The Label

Liz McNamara

Marketing Director