Case Study: Victoria Plum achieves a 7% lift in sales with Webtrends Optimize product recommendations

Victoria Plum boosts sales 7% with Webtrends Optimize product recommendations

Victoria Plum, an online retailer of bathroom products, faced a challenge common to e-commerce: the difficulty of effectively upselling and cross-selling to online shoppers. Their existing manual process for product recommendations was limited and restrictive. To overcome this, they turned to their existing vendor, Webtrends Optimize, to implement its automated product recommendations service.

Webtrends Optimize replaced the manual system with an algorithmic engine that delivered more relevant and numerous product suggestions. After an A/B test, the new solution was shown to significantly enhance the customer experience and directly resulted in a 7% lift in sales, adding hundreds of additional orders and exceeding expectations.

Victoria Plum