Case Study: Unbiased achieves 104% conversion lift with Webtrends Optimize

Unbiased boosts conversions by 104% with Webtrends Optimize

Unbiased, a platform connecting users with financial advisors, partnered with Webtrends Optimize for website optimization. Their challenge was to rebalance user inquiries between their automated "Matchflow" channel and their advisor directory after a previous successful test had made Matchflow overly dominant, all without sacrificing the initial 50% conversion lift they had achieved.

The solution implemented by Webtrends Optimize was an A/B test that added a new step, allowing users to choose between the two channels after clicking a call to action. This strategic test, run across all devices, was a great success. It resulted in a substantial 104% aggregated conversion lift, with significant increases in both directory and Matchflow enquiries, thereby achieving the goal of rebalancing traffic without any loss in overall conversions.

Unbiased