Case Study: Trussell boosts homepage engagement with Webtrends Optimize

Trussell boosts homepage search interactions by 110% with Webtrends Optimize

Trussell, an anti-poverty charity and community of food banks, wanted to better understand how users interacted with its website to make improvements and prepare for a redevelopment. The challenge was to identify user behavior and enhance the experience, particularly for those needing to find help quickly. To achieve this, they partnered with Webtrends Optimize.

Webtrends Optimize ran a baseline test that revealed a search tool for finding local food banks was the most clicked element despite its low placement. Using this insight, Webtrends Optimize implemented an A/B test to move the search tool higher on the page. The solution resulted in a 16% uplift in interactions on desktop and tablet and a 110% uplift on mobile, allowing users to find help more easily and unexpectedly increasing financial donations from the homepage.

Trussell (formerly the Trussell Trust)