Case Study: Sussex Cricket Club boosts ticket purchases with Webtrends Optimize

Sussex Cricket Club lifts ticket purchases 26% with Webtrends Optimize

Sussex Cricket Club, the world's oldest professional sports club, partnered with Webtrends Optimize to address a key challenge: a low conversion rate within their Ticketmaster e-ticketing funnel. Despite driving significant traffic to their site, the club found that many visitors were abandoning the process before completing a ticket purchase, which was a major friction point for their business.

Webtrends Optimize implemented a series of A/B tests to optimize the user journey, focusing on mobile usability and visibility of key elements. The solutions included making the checkout button sticky, testing mobile-friendly event layouts, and adding prominent links to ticket pages. These tests delivered significant results, including an 87% lift in clicks on the checkout CTA, a 23% lift in visitors reaching the payment page, and a 26% lift in tickets purchased, substantially increasing completed bookings for Sussex Cricket Club.

Sussex Cricket Club