Case Study: Sussex Cricket Club boosts ticket, membership and hospitality engagement with Webtrends Optimize

Sussex Cricket Club boosts ticket clicks by 69.22% with Webtrends Optimize

Sussex Cricket Club, the world's oldest professional sports club, sought to improve sales and the user experience on its newly redesigned website. Despite attracting visitors interested in tickets and news, the site had a low conversion rate for its commercial offerings. The club engaged Webtrends Optimize, new to conversion rate optimization (CRO), to help drive more users into its booking funnels for tickets, membership, and hospitality packages.

Webtrends Optimize implemented a comprehensive A/B testing program to make key commercial links more prominent and to redesign the hospitality page for usability. The results were significant, including a 69% increase in clicks to the ticket funnel, a 511% lift in visitors to the membership page, and a 22% increase in users reaching the hospitality booking funnel. These changes are projected to drive over a thousand additional visitors to the booking funnel each quarter, demonstrating the measurable impact of the solution provided by Webtrends Optimize.

Sussex Cricket Club