Case Study: SpaSeekers boosts hotel selections and purchases with Webtrends Optimize

SpaSeekers boosts purchases by 26.73% with Webtrends Optimize

SpaSeekers, the UK's leading spa booking specialist, faced a challenge with a high drop-off rate on its website. Research showed that 10% of users would leave the site to book directly with a hotel or compare on another site instead of completing a purchase. Webtrends Optimize, in partnership with Sharper Digital, was brought in to reduce this friction in the customer journey and boost sales.

The solution implemented by Webtrends Optimize was an exit intent popup that appeared when a user copied a hotel name. This message highlighted the credibility and exclusivity of booking with SpaSeekers. This strategy resulted in a 5.41% uplift in conversions to hotel selection and a 26.73% uplift in conversions to purchase, which is estimated to drive an additional 122 spa experiences purchased each quarter.

SpaSeekers