Case Study: Sharps boosts design visit bookings with Webtrends Optimize

Sharps boosts design visit conversions 2.5% with Webtrends Optimize

Sharps, the UK's leading fitted furniture retailer, faced a challenge in convincing online users to book an in-home design visit due to the anxiety and uncertainty associated with the process. With the support of Webtrends Optimize's testing and personalisation tools, they sought to address specific user doubts about the service and whether it was popular in their local area.

Using Webtrends Optimize, a solution was implemented that leveraged geotagging to serve users a social proof notification highlighting the number of design visits completed in their local area. This A/B test resulted in a 2.51% increase in design visit conversions with 93% statistical significance, which translated to a projected £3.2 million annualized revenue increase for Sharps.

Sharps