Case Study: Scan Computers boosts clicks, sales, and AOV with Webtrends Optimize A/B Testing

Scan Computers boosts clicks by 22.6% with Webtrends Optimize

Scan Computers, a UK-based retailer of computer hardware and electronics, faced a challenge in selling its ScanProtect warranty service. The original layout and copy on the product page created ambiguity and friction, which stalled the buying process for customers. To address this, they partnered with Webtrends Optimize to use its A/B testing tools to improve the offering's presentation.

Webtrends Optimize implemented a solution that modified the order and copy of the ScanProtect offering. The experiment swapped the columns to present the positive choice more prominently and changed the headlines and text to reduce customer anxiety. This A/B test resulted in a 22.6% increase in clicks on the 'Protect' option, a 3.7% rise in confirmed sales, and a significant 16.2% increase in average order value, demonstrating the impact of continuous testing.

Scan Computers