Case Study: RSPB Shop boosts revenue with Webtrends Optimize

RSPB Shop boosts revenue 8% with Webtrends Optimize

The RSPB Shop, the retail arm of the UK's Royal Society for the Protection of Birds, faced challenges in differentiating its purpose-driven brand from lower-priced competitors and in optimizing its mobile eCommerce performance following a website re-platform. They partnered with the vendor Webtrends Optimize and its platform to address these user experience pain points and increase conversions.

Utilizing the Webtrends Optimize platform for A/B testing, their partner Daydot implemented solutions that included enabling pinch-and-zoom on mobile product images and prominently displaying compelling statistics about the charity's conservation impact. These tests led to a 3% uplift in eCommerce conversion rates and an 18% increase in checkout upsells. This successful strategy is projected to deliver an 8% revenue boost, adding over £800,000 to the RSPB Shop's annual earnings to support its mission.

RSPB Shop