Case Study: Raffolux boosts purchases and revenue with Webtrends Optimize

Raffolux boosts ticket purchases 20.38% with Webtrends Optimize

Raffolux, a UK-based online competition site, wanted to increase user registrations and purchases but faced a challenge with user trust, particularly from visitors arriving via Facebook ads. These users were directed to a product page that lacked the trust signals found elsewhere on the site. Webtrends Optimize's A/B testing platform was used to address this issue.

The solution implemented by Webtrends Optimize involved adding Trustpilot reviews to the product page to provide social proof and streamlining the registration process. This test delivered a 20.38% uplift in the number of tickets purchased and a 32.7% uplift in revenue per user, significantly improving key metrics for Raffolux.

Raffolux