Case Study: Microsoft boosts Surface online purchases with Webtrends Optimize

Microsoft builds sophisticated enterprise-wide experience optimisation programme using Webtrends Optimize

Microsoft, the global software and hardware leader, faced the challenge of unifying optimisation across dozens of digital properties and diverse business units while driving conversions and enabling data‑driven decisions as part of its “One Microsoft” initiative. To achieve enterprise-scale testing that met strict security, privacy and interoperability requirements, Microsoft partnered with Webtrends Optimize and adopted its optimisation platform and visual editor to standardise processes and support cross‑network experimentation.

Webtrends Optimize implemented an integrated programme including on‑site consulting, training and a visual editor that lets teams build and run tests quickly; the platform now supports optimisation efforts in more than 20 business units and hundreds of tests a year. Using Webtrends Optimize, Microsoft ran two A/B tests in eight days for the Surface product line, where a challenger page won by improving buy‑button click‑through rate and drove increased revenue.

Microsoft

Michael Sheppard

Senior Programme Manager of Experience Optimisation