Case Study: Kimberly‑Clark achieves 24% conversion lift and 17% sign‑in increase with Webtrends Optimize

Kimberly-Clark uses Webtrends Optimize to deliver UX improvements which generate a 24% increase in conversion

Kimberly‑Clark, the company behind brands such as Huggies®, Kleenex® and Depend®, needed to engage consumers across multiple digital touchpoints and drive registrations, sign‑ins and product trials. To better understand visitor preferences and present more relevant experiences, Kimberly‑Clark partnered with Webtrends Optimize and its marketing optimisation solution (including A/B testing, targeting and personalization) to tackle low sign‑in rates on Huggies.com and to simplify trial/sample requests for Depend.com.

Webtrends Optimize worked with Kimberly‑Clark to test and target content, refine page layouts and optimize the Depend free‑sample form, using analytics and personalization to identify the best‑performing combinations. The campaign delivered measurable gains: a 17% increase in Huggies.com sign‑in rates and a 24% lift in conversion on the Depend sample page, driving higher ROI and improved user experience.

Kimberly-Clark

Dirk Hoerter

Global Digital / Internet Manager