Case Study: Identity Guard achieves 20% uplift in conversions with Webtrends Optimize

Identity Guard choose Webtrends Optimize year after year as their web optimisation solution

Identity Guard, the direct‑to‑consumer identity theft protection service from Intersections Inc., needed to increase orders while keeping cost‑per‑order low and improving customer retention and the online experience. Decisions had previously been driven by opinion and guesswork, so Identity Guard selected Webtrends Optimize as their web optimisation solution (A/B and multivariate testing) to bring data‑driven rigor to site changes.

Webtrends Optimize delivered a full‑service program and testing platform, working with Identity Guard on ideas, design and hypotheses and later supporting a move to the self‑service SaaS model as the team built in‑house expertise. The program produced measurable impact — including a 20% uplift in conversions, more positive customer reviews and additional enrolments — and established a sustained testing culture and cumulative gains for Identity Guard.

Identity Guard

Begench Atayev

Director of Marketing