Case Study: Halfords achieves personalised shopping experiences at scale with Webtrends Optimize

Halfords delivers personalised experiences to 80% of users with Webtrends Optimize

Halfords, the UK's leading motoring and cycling retailer, faced challenges in helping customers navigate its vast product range and in maximizing the impact of limited space on key web pages. They partnered with Webtrends Optimize to enhance their existing personalisation program and improve the user experience for site visitors.

Webtrends Optimize implemented a Guided Selling solution to streamline product discovery and created Personalised Entry Page Experiences (PEPE) to deliver targeted content. This data-driven approach resulted in 80% of users receiving personalised experiences, which boosted conversion rates and reduced exit rates. The collaboration successfully scaled personalisation across the Halfords website.

Halfords